понедельник, 10 марта 2008 г.

Touchstone Pictures




Touchstone Films is one of several alternate film labels of Walt Disney , established in 1984. Its releases typically feature more mature themes than those that are released under the Walt Disney Pictures banner.
Touchstone Films is merely a brand and does not exist as a separate company: the two de facto companies behind it are The Walt Disney Motion Pictures Group, Inc. and Walt Disney Pictures and Television.[1]
Background
In late 1979, Walt Disney Productions released The Black Hole, a science-fiction film that was the studio's first production to receive a PG rating (the company, however, had already distributed its first PG-rated film, Take Down—without the Disney name visible—almost a year before the release of The Black Hole.) Over the next few years, Disney experimented with more PG-rated fare, such as the 1981 film Condorman, 1982's Tron and 1983's Never Cry Wolf and Trenchcoat. The latter film attracted major criticism for including adult themes that were considered inappropriate for a Disney film.[2] The controversy over Trenchcoat is generally considered the catalyst that later sparked the creation of Touchstone Pictures. One title considered for the new company was "Hyperion Pictures", named after the location of the studio in the 1930s before the move to Burbank. Eventually, Hyperion would become the name of Disney's publishing arm.
Started by then Disney CEO Ron W. Miller in 1984, Touchstone's first release was Splash, a huge hit for Walt Disney Productions, grossing $68 million at the domestic boxoffice.[3] Splash included brief nudity on the part of star Daryl Hannah and occasional inappropriate language, earning a PG-rating. Yet another Disney film label was started in 1990, Hollywood Pictures, with the release of Arachnophobia.
The Touchstone films became a top source of income for Disney during the 1980s and 1990s. Disney's first R-rated film, Down and Out in Beverly Hills, came in January 1986 and was another smash. Ruthless People followed in April 1986 and was also huge. Both of these pictures starred Bette Midler who had signed a six picture deal with Disney and became a major film star again with these hits as well as Beaches and Outrageous Fortune.
One of the key suppliers of Touchstone films within the last decade has been producer Jerry Bruckheimer, who has had a production deal with Disney since the early 90's,[4] and his Touchstone titles include; The Ref, Con Air, Armageddon, Enemy of the State, Gone in Sixty Seconds, Coyote Ugly, Pearl Harbor, Bad Company, Veronica Guerin, King Arthur and Déjà Vu. In addition, Bruckheimer has also produced several other movies released under the Walt Disney Pictures and Hollywood Pictures labels.
Some other well-known Touchstone Pictures releases includes Dead Poets Society, Pretty Woman, Sister Act and The Insider.
Following the success of the Disney-branded PG-13 rated Pirates of the Caribbean: The Curse of the Black Pearl in 2003 and other films which would in the 1980s and 90's have been assigned the Touchstone (or Hollywood Pictures) names. Disney has decided to weight distribution of films more toward Disney-branded films and away from Touchstone films, though not entirely disbanding them.[5]
Many films from the Walt Disney Motion Pictures Group have during the course of their prior release dates been shifting between the Walt Disney Pictures, Touchstone Pictures and Hollywood Pictures imprints before finally settling for one. Examples include; Who Framed Roger Rabbit, Dick Tracy, The Rocketeer, The Nightmare Before Christmas, The Santa Clause, Remember the Titans, Sweet Home Alabama, Bringing Down the House, National Treasure, The Hitchhiker's Guide to the Galaxy, Dark Water, Hidalgo and Pirates of the Caribbean: The Curse of the Black Pearl.

Touchstone Television
Disney's former non-Disney branded television division, Touchstone Television Productions, LLC [formerly known as Touchstone Pictures and Television (itself an alternate version of Walt Disney Pictures and Television) and later Touchstone Television], is known for being the production company of the series The Golden Girls, Blossom, Boy Meets World (all three began before Disney's ABC acquisition), My Wife and Kids, Desperate Housewives, Lost, Grey's Anatomy, Private Practice and Scrubs.
On February 8, 2007 at the Disney Investor Conference, Disney-ABC Television Group President Anne Sweeney, announced that they would rebrand Touchstone Television to ABC Television Studio in order tie its successful productions more closely with the ABC brand. The announcement was made as part of a company-wide strategy to focus on three core brands, Disney, ABC and ESPN.[6] In May 2007, the television production company yet again changed its name, this time to ABC Studios.

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